Analyzing Dr. Manhattan, Rorschach, And Nite Owl - 2209 Words

Comic books have picked up popularity as a method for scholars to gain insight as to how society confronts problems. The purpose of my research is to investigate the masculinity of the vigilante and how it hinges on their use of violence and sexuality. The three heroes I will analyze Dr. Manhattan, Rorschach, and Nite Owl. Each portrays their masculinity through sexuality and violence differently. To accurately understand the concepts aforementioned, it is imperative the reader look to the gutter of the comic. The gutter as defined by Scott McCloud is when the â€Å"Human imagination takes two separate images and transforms them into a single idea† (McCloud 66). In his chapter â€Å"blood in the gutter† McCloud explains, violence often happens inside the gutter to protect reader’s sensibility. However, violence is not the only thing that happens in the gutter, anything deemed perhaps too risquà © also happens in the gutter. Therefore, much of the characterâ€⠄¢s sexuality will also take place in the gutter. Readers must use their imagination to create closure from the gaps that the gutter leaves. When the gutter is taken into consideration most of what defines a hero’s masculinity takes place there. The first character I want to discuss is Dr. Manhattan and how his sexuality and use of violence play into his performance of masculinity. Dr. Manhattan cannot understand the human conceptions of sexuality or the true repercussions of violence; therefore, he uses the ideology of society to goShow MoreRelatedPsychological Disorders Analyzed in Watchmen2297 Words   |  10 Pagesafflictions that the heroes face, in particular Rorschach, Ozymandias, and Doctor Manhattan, is their flaw that defines them the most, and that is their personality disorder. In explanation behind these claims of certain disorders, professional research conducted of disorders can be matched by analyzing the characters past, emotions and dialogue from the story. To begin, the most disturbing character to bring discussion about mental illness is Rorschach. Rorschach, also known as Walter Kovacs, is without

A History of Polio in Children - 2085 Words

Annotated Bibliography Brody, Jane E. Breakthroughs in Prenatal Screens. New York Times. 08 Oct. 2013: p. D.5. SIRS Issues Researcher. Web. 02 Feb. 2014. This article explains the unique development in prenatal screenings. Down syndrome, a chromosomal abnormality disease, occurs in about one in every 700 births in the U.S. At 10 weeks of pregnancy a mother’s blood contains about 10 to 12 percent of the DNA that belongs to the fetus. With the use of a new screening test the blood can be tested in order to see if the fetus will acquire Down syndrome. This test is far more accurate and less invasive than any other tests on the market. If the test comes back positive the woman will then decide is she would like to undergo an amniocentesis or a chronic villus sampling (C.V.S.). In pre-modern times royal families often tried to have intermarriage between relatives. This would allow for a pure blood line which was most often seen in Western Europe. As a result there were many deformities and birth defects with the infants born. Due to the lack of technology, these diseases could not be foreseen. Cha, Ariana Eunjung, and Sandhya Somashekhar. FDA Panel Debates Idea of Three-Parent Babies. Washington Post. 26 Feb. 2014: p. A.1. SIRS Issues Researcher. Web. 30 Mar. 2014. This article displays the argument of whether or not mothers should be allowed to have their infant’s genes modified if they have a DNA mutation. A new technique has been developed that combines DNA from threeShow MoreRelatedEmergence And Eradication Of Polio1623 Words   |  7 Pages Emergence and Eradication of Polio Viren Patel Valparaiso University I have neither given or received, nor have I tolerated others use of unauthorized aid. Viren Patel Introduction The poliomyelitis word is derived from the Greek. It is the effect of poliomyelitis virus on the spinal cord which leads to paralysis. This virus enters from the person mouth and multiplication occursRead MorePolio : An American Story1378 Words   |  6 PagesThe Legacy of Polio in the United States Throughout the 1900s, polio was every American family’s worst nightmare. The crippling disease frequently preyed on young children, often leaving them handicapped for life if not dead. Extensive media coverage of polio outbreaks led to nationwide hysteria, prompting the race for a cure. The nation rejoiced when Jonas Salk successfully developed the first effective polio vaccine in 1955. David M. Oshinky’s Polio: An American Story tells the thrilling taleRead MoreTaking a Look at Polio1546 Words   |  6 PagesINTRODUCTION Polio (poliomyelitis) is a viral disease also referred to as infantile paralysis. It is an infectious, potentially fatal disease for which there is no known existing cure. This paper discusses the causes, transmission, symptoms and prevention of polio. Further, it addresses the challenges involved in eradicating Polio and suggests efforts to wipe out this disease. The word â€Å"poliomyelitis† is derived from the Greek word, ‘polios’, meaning grey, and myelà ³s for â€Å"marrow†, which refersRead MoreA Brief Look at Poliomyelitis1377 Words   |  5 PagesINTRODUCTION Poliomyelitis is often called polio, this polio is an acute infectious disease caused by a virus which can spread from person to person via the fecal- oral route. The term poliomyelitis means inflammation of the spinal cord of the grey matter. In severe poliomyelitis infection it can expand to the brainstem. Polio is so contagious that anyone living with a person that is recently affected can spread the virus for weeks in their feces. It invades the nervous system and spread withinRead MoreViral Infectious DiseasesPolio or Poliomyelitis1368 Words   |  5 Pagesunknown before the 20th century. The disease has caused millions of deaths and paralysis for much of human history. NATURAL HISTORY OF POLIOMYELITIS The name poliomyelitis is derived from ancient Greek were polio means grey and myelos meaning marrow referring to grey matter of spinal cord. Ancient paintings recovered in Egypt depicits an Egyptian stele though to represent a polio victim from the 18th dynasty which was from 1403 to 1365 BC. The disease had different names in earlyRead MoreThe Polio Vaccine Through The Eyes Of Its Creator1218 Words   |  5 Pagesthe creation of the polio vaccine through the eyes of its creator. Salk also describes his childhood and the events that lead up to his medical breakthrough. Latour, Bruno , Steve Woolgar, and Jonas Salk. Introduction. Laboratory Life. 1986.Reprint. Princeton: Princeton University Press, 1986. 11. Print. It showed the way that Jonas Salk studied polio and how he came to the conclusion that the vaccine was correct. He also taught that it is a life taking job and that polio vaccine was a difficultRead MoreThe Polio Years : A Long Period Of Captivity Essay1118 Words   |  5 PagesHeather Green Wooten’s The Polio Years in Texas: Battling a Terrifying Unknown chronicles the history of polio in Texas in a very extensive timeline. The book goes all the way back to the beginning of the polio epidemic and essentially progresses to the present. The time in this book certainly exceeds that of, The Captured and Isaac’s Storm. The Captured chronicled a long period of captivity, but did not appear to exceed a decade. Isaac’s Storm traced the initial development of Weather Bureau andRead MoreA Brief Look at Polio1444 Words   |  6 PagesINTRODUCTION Polio or poliomyelitis was derived from the Greek words â€Å"polio† meaning grey and â€Å"myelos† meaning marrow which refers to the grey matter of the spinal cord and ‘itis’ meaning inflammation; therefore poliomyelitis is inflammation of grey matter of the spinal cord (www.wikipedia.com). It is a viral disease caused by the polio virus which belongs to the enterovirus genus; enterovirus because it infects and replicates in the intestinal epithelial and lymphoid (tonsils, Peyer’s patches) cellsRead MoreIs Poliomyelitis A Non Curable Viral Disease?1565 Words   |  7 PagesPoliomyelitis is a non-curable viral disease that mainly affects children who under five years old. It is a highly infectious disease, which is transmitted mainly through the fecal oral route and less frequently through contaminated water or food.[1][2] Virus transmission is correlated with areas where water quality, sanitation and hygiene are poor.[3] The virus enters through t he human gastrointestinal tract and proliferates in the intestines. Some of the initial symptoms of infection include: feverRead MoreVaccinations Should Be Mandatory For Children862 Words   |  4 PagesVaccinations should be mandatory for children because the benefits outweigh the side effects, they decrease the likely hood of a disease outbreak, and saves children s lives. However, it is possible that this type of law could set a president for the government to start making other medical decisions for its citizens. Like all medications vaccines also come with the risk of side effects. Most of them are rather mild some examples would be rashes, headaches, fevers, and things of that nature. However

Mesopotamia and Egypt Comparison Free Essays

Known as one of the earliest civilizations, Mesopotamia and Egypt both share set amounts of similarities along with a share of striking distinctions. Environmentally, these two civilizations were formed in similar surroundings, yet their weather patterns show distinctions. Politically, both governments derived from a monarch, yet their laws and punishments distinguished the two’s court systems. We will write a custom essay sample on Mesopotamia and Egypt Comparison or any similar topic only for you Order Now Economically, they both shared prosperous success in similar manners. Socially, although the two lands followed a hierarchy, the value of women contrasted.Culturally, they both believed in a higher order of creation; however, their views of them were polar opposites. Intellectually, these two societies developed skilled abilities and creations that changed history forever. In terms of environment, these two civilizations were formed in similar surroundings. They were both the earliest river-valleys to be charted by anthropologists. Because they were both formed near rivers, it’s no coincidence that the life of both of these places depended mainly on rivers.The Tigris and Euphrates rivers aided in Mesopotamian life, while the river Nile supporting the Nile civilization of Egypt. However, one difference between Mesopotamia and Egypt is the weather patterns of their respected localities. The Nile civilization admired and celebrated at the mineral waters that came in the favorably regular floods that provided lush vegetation and ease for society support, where in contrast, Sumerians had to settle for ruthless and unpredictable floods that lead towards more destruction than aid to their settlement.Politically, both governments derived from a monarch. Mesopotamia and Egypt had a sole and absolute ruler who rained over their respective territories, usually for life and by heredity. However, the laws these two civilizations lived by with their people were dissimilar. Laws of the Nile were based on â€Å"common sense view† of right and wrong that emphasized reaching agreements and resolving conflicts rather than strictly adhering to a complicated set of statuses.A large factor as to why this is so is because of the Pharaoh’s (name given to the ruler o f Egypt) duty as a ruler to provide Ma’at or the personification of the fundamental order of the universe. The Mesopotamian laws, in contrast, were hard and unfortunate, which were set by King Hammurabi himself during his long reign of Babylon. In Hammurabi’s court, it did not matter if you were rich or poor, if you broke the law, and were found guilty, you would be punished and required to follow the laws and punishments that were clearly written in stone (the code of Hammurabi).Economically, these two civilizations both shared prosperous success in similar manners. One connection between Mesopotamia and Egypt is that they both manipulated their designated rivers to perform critical trade operations by using them as routes. They were able to communicated and send goods with other civilizations in a farther location via the river system. Also, these two civilizations were very productive in the agricultural field due to the strategically created irrigation systems that provided water to their fertile soils to provide lush vegetations in Nile and Sumer.The one difference between Me sopotamia and Egypt in terms of economy is that the Nile government controlled most if not all of the trading monopoly, and they had their citizens pay substantial taxes. In social terms, Egypt and Mesopotamia followed a hierarchy. A body of people with authority, categorized according to their ability or status, such as king, priests, and peasants, is what dictated daily life in both civilizations. Women, conversely, were treated and thought of differently. The Egyptians believed in equality of women and marked them decently high in terms of respect records show.In Mesopotamia, women were much considered inferior compared to men. Anthropologists theorize that women lost social standing and freedom with the spread of agriculture. The standing of women seems to have declined further in the second millennium B. C. E. , perhaps because of the rise of an urbanized middle class and an increase in private wealth. Culturally, these two river valley civilizations both believed in a higher order of creation. Similar to one another, both practiced polytheism or the belief and worship of more than one God.However, their views of these deities were polar opposites. Optimistic by the stability of their environment, Egyptians conceived a positive notion of the God’s designs for humankind. They believed that despite the hardships their people went through, the righteous spirit could journey to the next world and look forward to a blessed existence. In contrast the Mesopotamians believed that due to the harsh conditions they went through were signs of the displeasure of the gods, and they needed to appease them in order to survive the unpredictable world they lived in.Along with a strong belief of the afterlife, Egyptians built lavish tombs within gracious pyramids to honor their pharaoh so that as they live among the deities, he will aid in bringing prosperity to the land he once came. Mesopotamians, however, build step pyramids not to worship the gods, but to worship the king himself whole currently ruled their territory. It was mainly culture, not physical appearance that served as the criterion of personal identification in both Egypt and Mesopotamia. Intellectually, these two societies developed skilled abilities and creations that changed history forever.Egyptian s and Mesopotamians were skilled mathematicians due to the accurate recordings and construction involved in creating the irrigations that derived their agricultural success. Both societies maintained an interest in astronomy, which later, Egyptian agronomists created one of the first accurate 365 day calendars up to date. There have also been ancient records that demonstrate Mesopotamian use of the potter’s wheel. In addition, the Egyptians were expert chemists, as they modified and improve their ability to preserve the bodies of their righteous leaders or loved ones through the process of mummification.In addition, these civilizations both created sophisticated writing system to differentiate their culture from others, such as Egyptians developing hieroglyphics written on papyrus while the Mesopotamians lived by the cuneiform writing system. These first civilizations developed high levels of political centralization, urbanization, and technology due to their situations in river valleys, and their need to support agriculture through rainfall forced these communities to work as one ton construct and maintain canals, dams, weirs, and dikes.Their in tellect seeks fat as to create their own original forms of writing as well. Not only did the crops support the Egyptians and Mesopotamians, but the surplus was able to support specialized artisan experts in engineering, mathematics, and metallurgy. It was the culture, not appearance that separated these two civilizations. Both followed the system of a hierarchy, yet Egyptians held their women high in respect while the Mesopotamians saw them as inferior to society.Egyptians cherished their kind Gods and Pharaohs for the prosperity they bring to their land in terms of agriculture and weather, why the Mesopotamians scrambled to appease their harsh deities to survive their unpredictable weather conditions. Kinship governed these two societies, yet the Code of Hammurabi was the critical difference in their respective political systems. It is no doubt that the origin of human civilizations first started in these locales, and both have made a huge impact in future societies for many years to come. How to cite Mesopotamia and Egypt Comparison, Papers

Illegal Immigration A Modest Proposal Sample Essay Example For Students

Illegal Immigration: A Modest Proposal Sample Essay In today’s society. America is faced with the job of illegal in-migration. Every twenty-four hours more and more illegal immigrants are traversing into the United States from foreign states. Surround control from Mexico to the United States does non work. evidently. because there are non adequate Border Patrol agents to put at least half a mile apart from each other. Alternatively of happening a manner to forestall the immigrants from coming on over. the United States merely threw up a fencing ( like that will halt them! ) and set constabularies aka boundary line control on the roads that lead into the United States from Mexico. Border control is like birth control. if you do non care or make non implement it every twenty-four hours. so it will non work. When the illegal immigrants do acquire into the United States. they do non hold occupations so the authorities volitionally gives them free Health Care and does non do them pay revenue enhancements. Most illegals have better lives than natural born Americans. The United States authorities complains that the immigrants are a job yet clearly it is non work outing the job. Most immigrants do hold occupations in the United States when over half the legal population can non acquire occupations. â€Å"There are about 7. 7 million illegal foreigners employed in United States occupations in 2008 ( End illegal in-migration ) . † To work out this job. we will necessitate to make two things. The first thing that we will necessitate to make is acquire the illegal immigrants out of the United States and back to their place land and do certain they stay at that place. To acquire them to go forth. we can hold Sheldon ( from the Television show The Big Bang Theory ) . a smart physicists. travel and put in bantam talkers in the walls of the illegal immigrants houses where they can non see them. He should cognize what he is making. right? After they are installed. at random times during the twenty-four hours person with a deep. Wyrd. strange. and chilling voice should come across the talkers and state â€Å"Get out of the United States and travel back to your place land or we will kill you and your household! ! † After the illegal immigrants are back in their place lands. the 2nd thing we do is delve a atom. The atom should be a mile broad. and should stretch around the full United States boundary line. That manner. non even boats can drop people off. The atom will be full of alligators 18 pess long and the biggest phrinnas the United States can happen. Along with those chilling. flesh eating animate beings. there will be an electric daze machine that will strike hard you out for 12 yearss. The machines daze moving ridges will hold detectors on them that detect human flesh in the H2O. WE should post marks that warn you of everything that is in the atom. That should frighten people off from it! ! Another maneuver to travel along with all of this is halting all incoming air traffic. If you leave this state by air plane. no affair where you are traveling. you better have a passport. If you do non hold one on you. there is no possible manner you would of all time be able to acquire on an aeroplane that comes back into the United States. Besides. there will be a machine that will be able to observe bogus passports. like the 1s that all these illegal immigrants come over here with. No passport and you are stuck in a foreign state everlastingly. I hope you can talk their linguistic communication. .u5ff5133c2db5212ac5b4bef3342c4d18 , .u5ff5133c2db5212ac5b4bef3342c4d18 .postImageUrl , .u5ff5133c2db5212ac5b4bef3342c4d18 .centered-text-area { min-height: 80px; position: relative; } .u5ff5133c2db5212ac5b4bef3342c4d18 , .u5ff5133c2db5212ac5b4bef3342c4d18:hover , .u5ff5133c2db5212ac5b4bef3342c4d18:visited , .u5ff5133c2db5212ac5b4bef3342c4d18:active { border:0!important; } .u5ff5133c2db5212ac5b4bef3342c4d18 .clearfix:after { content: ""; display: table; clear: both; } .u5ff5133c2db5212ac5b4bef3342c4d18 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5ff5133c2db5212ac5b4bef3342c4d18:active , .u5ff5133c2db5212ac5b4bef3342c4d18:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5ff5133c2db5212ac5b4bef3342c4d18 .centered-text-area { width: 100%; position: relative ; } .u5ff5133c2db5212ac5b4bef3342c4d18 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5ff5133c2db5212ac5b4bef3342c4d18 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5ff5133c2db5212ac5b4bef3342c4d18 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5ff5133c2db5212ac5b4bef3342c4d18:hover .ctaButton { background-color: #34495E!important; } .u5ff5133c2db5212ac5b4bef3342c4d18 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5ff5133c2db5212ac5b4bef3342c4d18 .u5ff5133c2db5212ac5b4bef3342c4d18-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5ff5133c2db5212ac5b4bef3342c4d18:after { content: ""; display: block; clear: both; } READ: Humans Screwed Up EssayWith all the illegal immigrants out of the United States. all legal Americans will hold more occupation chances and a better opportunity at good wellness services. There will be more houses and the economic system would be fixed if all illegal immigrants were non-existent in the United States. Our authorities would non hold to pass money on people who are non legal or natural born Americans. This would cut back on authorities disbursement on such things as medical measures. nutrient. apparels. etc. for non-tax paying people. Making all of this constructive work could be a spot of money. but in the long tally I do believe that it would be for the best for our state.

Hazing Should be Illegal in all 50 States Essays - Education

Hazing Should be Illegal in all 50 States Abstract Page In this paper you are going to take a look into different forms of hazing and the effect that they can hold on some individuals. You will find why I feel it is important to make hazing illegal in all 50 states. I feel it is important to protect our children, young adults, and even elderly by holding those accountable for hazing and the effect it may hold on the individuals they are hazing. Kala Baker Professor Morley English 111 1 May, 2017 Hazing should be Illegal in all 50 States Should hazing be illegal in all 50 states? Yes, it should. According to Will Keim a member of the Fraternal Information Programming Group (FIPG) hazing is defined as "any activity expected of someone joining a group (or to maintain full status in a group) that humiliates, degrades or risks emotional and/or physical harm, regardless of the person's willingness to participate. In years past, hazing practices were typically considered harmless pranks or comical antics associated with young men in college fraternities" (Keim). Hazing has been going on for decades but is slowly beginning to get worse. According to James P. Barber in the online article "EVER AFTER STRICTLY AND RIGIDLY OBEYED WITH SOME EXCEPTIONS": ADMINISTRATIVE RESPONSES TO HAZING IN THE 1870s," "The first documented American student implicated in hazing was Joseph Webb, a member of the class of 1684 at Harvard College. Webb was expelled for physically abusing new students and requiring them to commit acts of pers onal servitude" (Barber). Some kinds of hazing even result in death. According to the University of Maine, "hazing occurs in, but extends beyond, varsity athletics, Greek- letter organizations and includes behaviors that are abusive, dangerous, and potentially illegal" (Hazing). Even with laws hazing is not going to be stopped completely, but if more people are aware of what is going on the prevention strategies to eliminate it will mean more and people will hear what is being said instead of ignoring everything. There are many articles about people who have been seriously injured mentally or physically, and have also died resulting from hazing. Hazing should be illegal in all 50 states for these reasons. There are many types of hazing such as military hazing, gang hazing, sport team hazing, workplace hazing and fraternity/ sorority hazing. Most of the time when you hear the word hazing it is associated with some type of Greek- letter organization. According to Auburn University all of these types of hazing are categorized into three sections: subtle hazing, harassment hazing, and violent hazing. Subtle hazing is behavior that emphasizes a power imbalance between new members/rookies and other members of the group or team. Examples of subtle hazing are silence periods with implied threats for violation, requiring new member/ rookies to refer to other members with titles like Mr. Miss while they are identified with demeaning terms, and expecting certain items to always be in one's possession. In the article by David Hosansky there was an incident with a drum major (Robert Champion) in the Florida AM marching band who died after being brutally beaten during a hazing ritual on th e band bus in November of 2011, in result of subtle hazing. Harassment hazing is behavior that causes emotional anguish or physical discomfort to feel like part of the group. Examples of harassment hazing are expecting new members to wear embarrassing or humiliating attire, expecting new members/ rookies to perform personal service to other members such as carrying books, doing errands, cooking, cleaning, etc. and expecting new members/ rookies to be deprived of maintaining a normal schedule of bodily cleanliness. In the same article there is a second incident, which was a United States Army man who committed suicide after he was harassed by fellow soldiers; this is an example of harassment hazing. Violent hazing is behavior that has the potential to cause physical, and/or emotional, or psychological harm. Examples of violent hazing are exposure to cold weather or extreme heat without appropriate protection, forced or coerced ingestion of vile substances or concoctions, forced or coerced alcohol or other drug consumption, beating, paddling, or other forms of assault and expecting

Nutrient Cycling essays

Nutrient Cycling essays There's a saying that comes swooping out of the chaos of the Universe in times when order is needed: the only constant is change. Nutrient cycling is about change. Unfortunately, it's also about pollution and waste. Think about waste for a moment. There are two meanings to the word. To waste something is to not utilize all the benefits and worth within in. On the other hand, waste is what's left when all the benefits and worth have been utilized. Waste is both a verb and a noun. It also has both positive and negative connotations. Is it possible for an organism to not produce waste' Would the world be a better place if there The complexity of the ecosystem is almost beyond comprehension. It's certainly limitless in terms of the possible environments. How can one compare the city with the rainforest or with a desert environment' In a rainforest, virtually all organic matter is processed, including fecal matter and perspiration. Decaying matter has an abundance of decomposing agents available. Vegetation dies, nutrients are broken down and then reabsorbed by the environment. It's an incredible system that works well. The ecosystem of urban reality is a much different matter. Organic material has been invaded by manmade materials whose rate of decomposition could be described as eternal'. There's not much nutrient value to concrete. The system produces more waste than can be absorbed, creating a need for sewage treatment works, city dumps and ecosystem management In a perfect world there would be balance and all waste would be utilized and re-cycled. A world without waste would be limited and, possibly, defined by stagnation rather than change. Man would have to become part of the organic system, changing the view of advancement from technology to one of sustainability. Nothing would die - for death is both ...

Sovereign Hill in Ballarat is a classic example of 'staged Essay

Sovereign Hill in Ballarat is a classic example of 'staged authenticity, outline some of the challenges that the tourism operator faces in trying to commercial - Essay Example Sovereign Hill is a multidimensional attraction that depicts the Australian town of Ballarat, around the mid-nineteenth century, about ten years after the discovery of gold in 1851. The attraction offers an excellent example of a â€Å"living† museum, â€Å"presenting the mining and social history of Australia’s gold rush era† (Buhalis & Costa, 2005: 209). The township is spread over sixty acres of land, has around sixty buildings, 300 costumed staff, 200 costumed volunteers and around 40 horses. The gold rush museum promotes visitor participation and authentic experience through role playing, interactions with characters, and the buildings and artefacts. This is supported by a modern orientation centre which familiarizes visitors with the background of the gold rushes in the 1850s, with the help of audio and video. The tourist destination offers several interesting experiences including activities, events, festivals and a sound and light show â€Å"Blood on the Southern Cross† with spectacular lighting and special effects (Buhalis & Costa: 209). Sovereign Hill in Ballarat is a classic example of â€Å"staged authenticity†. This paper proposes to outline some of the challenges faced by the tourism operator in trying to commercialize the tourist destination, while at the same time attempting to maintain an authentic experience for the visitors. A tourist destination is not only a geographical place, it is an integration of products, services, natural resources, built environment, artificial elements and information that attracts a number of visitors to a place (Bieger: 8). The stakeholders are: actual and potential tourists, public administration, tourism operators, conductors of local private tourism activities, operators of non-local tourism activities and the host community. The main objective of tourism operators is the integration of different resources to provide facilities and activities based on policy. Tourism should â€Å"meet the needs of different

Business Plan --Tea bar Essay Example | Topics and Well Written Essays - 2500 words

Business Plan --Tea bar - Essay Example The company has done extensive research into people’s non-alcoholic beverage tastes and preferences and wants to fulfill this market needs. The company is dedicating its efforts and resources towards establishing better and lasting relationships with its clients through exemplary services and products and general hospitality. The main goal for this company is to develop progressively and become profitably within its third year of service. BTC has created a rich menu that has best brands of different kinds of non-alcoholic beverages for its clients. For those clients who will want to have tea, the various available types include tea alongside some steamed milk and vanilla syrup. This tea and its service go for  £12. There is also tea which has cinnamon together with honey and steamed milk which will retail at  £13. There are different ranges of iced tea whose prices range from between  £11.2 and  £15. For coffee beverages, there are also diverse options that clients can pick from. They include; coffee and steamed milk only which goes for  £14, when the coffee is served with some chocolate and steamed milk, it will retail at  £14.3. There is the famous Colorado coffee brand which comprises of coffee itself, some cinnamon, steamed milk and praline. This brand is loved by many clients and goes for  £16. The rich menu has many other varieties which give customers a wide scope of choice. The wide menu has been created just to ensure that all customers are able to enjoy the value of their money. In addition to beverages, the company offers free wifi to all its clients in all its outlets. There is a friendly staff which is ready to listen and attend to its clients with professionalism and dedication. The name BTC is suggestive of trading companies that existed back in the 18th century. It gives the feel that we are bringing tea from abroad, an impression that we are a tea-trading company. This is true as we are providing global teas from across the ocean. The shield

Toyota to move from Torrance to Texas; Automaker plans to create new Essay

Toyota to move from Torrance to Texas; Automaker plans to create new American headquarters with jobs shifting to Dallas area - Essay Example However, the company now does not import its vehicles and 75 percent to its branded cars sold in the United Sates are manufactured there. Most of them are manufactured in Toyota plants in Texas, Kentucky and Mississippi. There is a reason that could have led the Toyota Company not to use Los Angeles as a manufacturing point. These are: the distance from the market; and the distance from the inputs. Locating a manufacturing firm near its market helps in lowering the transportation cost of the output. With such companies, the monetary weight of output is more than the weight of the input thus the firm locates manufacturing points near its market (Hirsch and Undercoffer, 1). As is suggested by the observer, the move that shows that Toyota is trying to avoid high taxes in California is true. This is evident from the article. It is stated that, Perry visited California so as to recruit companies. He contends that 50 California companies have planned to grow and move to Texas as it offers a business climate that is better than California. The author of the article also states that, â€Å"Toyota could also save money in an environment of lower business taxes, real estate prices and the cost of living† (Hirsch and Undercoffer, 2). With the communication technology today, the Toyota Company should not feel compelled to relocate its headquarters closer to its manufacturing facilities. This is because technology enables companies to operate even when there is distance between its headquarters and the manufacturing point. The managers of the Toyota Company are able to run it even from another location. There are also other factors that may hinder Toyota Company from relocating its headquarters such as the cost of moving, the quality of life in the new location, the cost of living and the cost of operation in the new area (Busch, 1). However, the location of a

Brand Equity Associates With Apparel Industry Marketing Essay

Brand Equity Associates With Apparel Industry Marketing Essay There were many scholars who studied on conceptual research of brand equity; trying to find out what are valuable dimensions of building brand equity for both the customer and the company. Aaker (1991) regarded a brand as a name or symbol which derives from the value provided by a product or service to a company and/or the companys customers, as well as a set of assets and liabilities linked to a brand. He divided brand equity into five categories as brand awareness, brand associations, perceived quality, brand loyalty, and other proprietary brand assets. Consumer perceptions and reactions to the brand are directly pointed out by the last four elements of brand equity; moreover, the existing interrelationship among the dimensions of brand equity should be noted (see Table 1). Besides, Keller (2003) defined customer-based brand equity as the differential effect that brand knowledge has on consumer response to the marketing of that brand. A brand with positive customer-based brand equity might result in consumers being more accepting of a new brand extension, less sensitive to price increase and withdrawal of advertising support, or more willing to seek the brand in a new distribution channel. In 1993, Keller noted brand knowledge could be divided into two essential components as brand awareness and brand image (associations) to contribute consumer-based brand equity; it is also as well as a necessary premise in terms of consumer-based brand equity, or described as a point which keeps in mind by consumers are pertinent with diversified associations. These theories could be utilized in our research to contribute identification of the hypotheses. 1.2 Brand Equity in Apparel Industry Some researchers have done the similar tests. Jung and Sung (2008) measure and compare the consumer-based brand equity of apparel products by different consumer groups across cultures. Among the elements of brand equity, the perceived brand quality and brand awareness/association reported by American college students were significantly greater than those reported by South Koreans in the USA and Korea. Brand loyalty was the most important element of brand equity. In the relationship between elements of brand equity and purchase intention, brand loyalty showed positive correlation with purchase intention across all tested consumer groups. The finding supported by Xiao and Hawley (2009) based on Aakers well-known conceptual framework of brand equity, they found that brand association and brand loyalty are influential dimensions of brand equity. Weak support was found for the perceived quality and brand awareness dimensions. Moreover, they suggest considering the relative importance of b rand equity in their overall brand equity evaluation for better brand management, and concentrate their efforts primarily on building brand loyalty and image. Similarly, Holehonnur, Raymond, Hopkins, and Fine (2009) explored customer equity from a consumers perspective, examining the relative impact of the drivers of value equity and brand equity on purchase intention. The results show that quality and price-prestige relationships serve as drivers of value equity, whereas brand awareness and brand attitudes drive perceptions of overall brand equity. Likewise, they support the influence of brand and value equity on consumers purchase intentions. Retailer brand equity is also tested by several researchers, such as Swoboda, Haelsig, Schramm-Klein and Morschett (2009) examined on how consumer involvement influences perception of retailer attributes, which affects customer-based retail brand equity. In retailing, consumer involvement has a moderating effect on retail brand equity; whereas, the influence of price, communication, service and store design is greater on highly involved consumers than on those with low involvement. Since consumers with a different level of involvement have a different perception of retailer attributes, this factor is relevant to retail brand equity. It supported by previous research, Pappu and Quester (2008) examined whether retailer brand equity levels vary between department store and specialty clothing store categories. Retailer brand equity is conceptualized in this paper as a four-dimensional construct comprising retailer awareness, retailer associations, retailer perceived quality and retailer loyalty. Results referred to department store brands yielded significantly higher ratings for all the retailer brand equity dimensions than specialty store brands and providing the guideline for retailers possess brand equity. 2. Consumer Behaviour in Fashion Industry 2.1 Fad Fashion Industry with its Consumers According to Keynote in 2008, companies turn around new styles from design to shop floor within 2 weeks in the Fast-fashion industry. This successful recipe has allowed retailers to generate large profits selling vast quantities of low-price clothing to shoppers seeking something new to wear every week (Morgan and Birtwistle, 2009). The marketing and apparel literatures are unanimous in reporting that fashion leaders tend in general to be young consumers (Mason and Bellenger, 1974; Gutman and Mills, 1982; Horridge and Richards, 1984; Goldsmith et al., 1991). According to Keynote, a study of young males and females between the ages of 15 and 24 reports that 38% shop at Primark, 35% at Topshop/ Topman, 33% at New Look, 31% at River Island and 24% at H&M; Therefore, forecasts of demographical trends reveal that, while some age groups are in decline, there is to be an expansion in the 15- to 29-year-old group over the next 5 years (Morgan and Birtwistle, 2009). 2.2 Consumer Behaviour of Fashion Industry (add Table) Based on Keynote information, the consumers are growing tired of the relentless consumerism of buying so much clothing so frequently, but the appeal of cheap chic newness remains very alluring to teens and early twenties looking for something different to wear while socializing (Morgan and Birtwistle, 2009). Young consumers are more concerned with trends than probably any other age group (Martin and Bush, 2000). Additionally, Newman and Patel (2004) assert that, compared with other consumer groups, fashion leaders, or innovators, believe fashion to be of importance to their lifestyles. They have strong opinions about taste, are advocates of new trends and are sources of inspiration for other consumers when adopting and buying the latest styles (Polegato and Wall, 1980; Beaudoin et al., 1998). Besides, Pentecost and Andrews (2010) found weekly and monthly expenditure, gender and fashion fan ship were significant influences for consumer purchasing behaviour; while for yearly expenditure, gender, and impulse buying were significant. Attitudes towards fashion had no significant influence on expenditure. Females purchase more often and were significantly different from males on yearly expenditure, fashion fan ship, attitudes and impulse buying. Generation Y is higher on purchase frequency, fashion fan ship, attitudes and impulse buying compared with other groups under investigation. 2.3 Consumer Behaviour is impacted by Media Recent research by Birtwistle and Moore (2006) indicates that fashion innovators and early adopters, compared with followers, are heavily influenced by the fashion media. They shop and purchase fashion items more frequently, are influenced in their purchasing habits by celebrities and are spending more per month than they did previously. These findings are supported by Greenes (2008) observations about the influence of aspirational lifestyles and must-have fashions depicted in current US dramas. Indeed, fashion publicist Kristian Laliberte (cited in Greene 2008) hails the shows stars as the new influencers. In the focus groups, Morgan and Birtwistle (2009) referred to the majority of female respondents were readers of fashion or celebrity magazines. The most popular magazines as Cosmo, Elle, Glamour and Marie Claire, respondents used magazines to identify trends, which they then followed by purchasing lower-priced imitations from high-street stores. 3. IMC to Build Brand Equity (need to modify and check reference ) Belch and Belch (2009) noted IMC plays a main role in the progress which develops sustainable brand identity and equity. Likewise, Keller (1993) also noted brand identity and equity can be built and maintained by creating a well-known brand which has been kept in the mind of the consumer as favorable, strong and specific association. The integrated marketing paradigm focuses on the full set of contacts that affect the consumers brand experience (Calder and Malthouse, 2005). Marketers are faced with the questions of how to use multiple touch points to convey their messages in a more profound and engaging way and how to reinforce a message or brand more efficiently with the same advertising budget. 3.1 A model of brand equity for marketing communications According to the customer-based brand equity model (Keller, 2008), brand equity is fundamentally determined by the brand knowledge created in consumers minds by marketing programs and activities. Brand knowledge is all the thoughts, feelings, perceptions, images, and experiences etc that become linked to the brand in the minds of consumers; it can be divided by two important components as brand awareness and brand image. Brand awareness is related to the strength of the brand node or trace in memory as reflected by consumers ability to recall or recognize the brand under different conditions. Brand image is defined as consumer perceptions of and preferences for a brand, as reflected by the various types of brand associations held in consumers memory. Strong, favorable and unique brand associations are essential as points-of-difference that can serve as sources of brand equity to drive the differential effects. These effects include enhanced loyalty; price premiums and more favorable price elasticity responses; greater communication and channel effectiveness; and growth opportunities via extensions or licensing (Hoeffler and Keller 2003; Keller 2008). Thus, the basic premise of the customer-based brand equity (CBBE) model is that the power of a brand lies in the minds of customers and the meaning that the brand has achieved in the broadest sense (Janiszewski and Osselaer 2000). To understand the role of all the different types of marketing communications for brand building, 3.2 Marketing communication effects on brand equity Marketing communications activities contribute to brand equity and drive sales in many ways (Keller 2007): by creating awareness of the brand; linking the right associations to the brand image in consumers memory; eliciting positive brand judgments or feelings; and/or facilitating a stronger consumer-brand connection. But these marketing communications activities must be integrated to deliver a consistent message and achieve the strategic positioning. The starting point in planning marketing communications is an audit of all the potential interactions that customers in the target market may have with the company and all its products and services. Marketers need to assess which experiences and impressions will have the most influence at each stage of the buying process. This understanding will help them allocate communications dollars more efficiently and design and implement the right communications programs. Armed with these insights, marketers can judge marketing communications according to its ability to affect experiences and impressions, build brand equity and drive brand sales. 3.3 Mixing and matching marketing communications In developing an integrated marketing communication (IMC) program, a number of factors come into play (Schultz, Tannenbaum, and Lauterborn 1993). Marketers must consider several factors in developing their communications mix, such as the type of product market, consumer readiness to make a purchase, stage in the product life cycle and the brands market share and positioning, as well as efficiency considerations. This broad view of brand-building activities is especially relevant when marketers are considering strategies to improve brand awareness. Anything that causes the consumer to notice and pay attention to the brand such as sponsorship and out-of-home advertising can increase brand awareness, at least in terms of brand recognition. To enhance brand recall, however, more intense and elaborate processing may be necessary, so that stronger brand links to the product category or consumer needs are established to improve memory performance. In terms of brand image, the question becomes what effects are created by the communication option, how strongly are they linked to the brand and how do the effects that are created affect, either directly or indirectly, consumers propensity to purchase and use brands? Marketers should mix and match communication options to build brand equity that is, choose a variety of different communication options that share common meaning and content but also offer different, complementary advantages so that the whole is greater than the sum of the parts (Naik and Raman 2003; Naik 2007). Different brand associations may be most effectively established by capitalizing on those marketing communication options best suited to eliciting a particular consumer response or establishing a particular type of brand association (Edell and Keller 1989). For example, some media are demonstrably better at generating trial than engendering long-term loyalty. 4. Print Advertising McCarthy, Michael S. and Fram, Eugene H. (2008) provided measures of brand equity for the new brand, print advertising results in greater levels of brand equity and helps in a greater likelihood of a future visit to the brands website. 4.1 Influences on Brand Awareness The power of visual elements in magazine advertisements frequently has been demonstrated. Images are simple to process and easy to remember, which could result in faster recognition of brand or product (Edell and Staelin, 1983; Moriarty, 1987). On average, magazine advertisements receive 1 or 2 seconds of attention. Visual elements are the primary appeal 90% of magazine readers first look at the graphic element; of that group, 65% process the graphic intent. Text follows imagery; for the readers who wove from image to words, only 2% of the written content is processed (Franzen, 1994). A growing body of literature also demonstrates the ability of pictures to evoke an emotional response (Bradley, Greenwald, Petry and Lang 1992). This attribute of print advertising will be a big advantage to contribute brand awareness and association. The point is also agreed by Batra and Ray 1986; Derbaix 1995; Edell and Burke 1987; Stayman and Aaker 1988. They illustrated emotional response to an adve rtisement is important with respect to advertising effectiveness, in terms of impacting both attitude toward the advertising and attitude toward the brand. In addition, Callow and Schiffman (2002) defined the complexity of a visual image which refers to the level of implicit versus explicit information that is needed in order to arrive at a meaningful interpretation of the advertisements message. This may be why advertisements often resort to simple visual images as a means for creating brand or product awareness. In previous study, Keiser (1975) suggested that brand and slogan awareness are dependent on the age, social class, and amount of print media readership of adolescents. The most consistent relationship was that brand and slogan awareness was greatest among opinion leaders, adolescents in the upper-cla ss, and adolescents who spent the most time reading newspapers and magazines. Brand awareness appeared to increase with age, while the reverse relationship held for slogan awa reness. 4.2 Influences on Brand Loyalty Pint advertising is used as an important tool in brand image-creation, and there has been an increase in the volume of campaigns using celebrities to endorse brands both in terms of gaining and keeping attention and in creating favourable associations leading to positive brand knowledge and distinct brand images, with cultural meaning transferred from celebrity to brand to consumer. This process has been enhanced via explicit reference to the meaning of the celebrity in the advertisement and supporting publicity, result in positive brand loyalty (Carroll, 2009). Similarly, Goodyear (1996) referred to differentiation of brands could be achieved over time by some lifestyle advertising. Thus, increasingly there was no information about the product, only the type of people who might be inclined to use the product (Baran and Blasko , 1984 ). Furthermore, Bhat and Reddy ( 1998 ) also commented developing, communicating and maintaining a brand s image as critical to the long-term loyalty o f a brand have been accepted. Leclerc and Little (1997) investigated whether the content of the print advertisement influences consumer attitudes, will depend on the executional cues of the copy, the brand loyalty of the consumers, and the consumers involvement with the product category. 4.3 Influences on Brand Association Kim, Damhorst and Lee. (2002) examines how consumer involvement with apparel influences perceptions of an apparel product presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts: attitude toward the advertisement, product attribute beliefs, and product brand attitude. A combination of apparel involvement dimensions (fashion, individuality, and comfort) influenced consumer beliefs about product attributes in the advertisement and shaped consumer attitudes for brand. In terms of gender differences, the comfort variable showed to be a stronger component of apparel involvement for men and women tended to be more involved in fashion. Findings also supported relationships among advertisement response variables previously tested by scholars. Product attribute beliefs and ad attitude were significant in product brand attitude formation. Keller (2003) also referred to magazine is particularly effective at building user and usage imagery toward brand. Some brand such as Calvin Klein, Tommy Hilfiger, and Guess, have also created strong non-product associations through print advertising. Some brands attempt to communicate both product benefits and user or usage imagery in their print advertising. After that, Chowdhury, Olsen and Pracejus (2008) researched that print advertising frequently conducts a single advertisement with multiple images, each of which is capable of generating an effective response. These multiple ad components combine to impact overall emotional response to advertising. This implies a greater number of positive pictures will lead to a more positive response which associates with brand in mixed-valence advertisements. Likewise, research on advertising in print media similarly has shown that the number and size of product shots can have a positive influence on recall (Twedt, 1952). 4.4 Influences on Perceived Quality Homer (1995) represented that consumers felt the large-sized ad was better designed and devoted more attention to it. The heightened design perceptions and attention, in turn, led to enhanced perceptions of quality and brand, overall attitudes, and behavioral intent. In support of past research, advertising size was found to lead to enhanced memory. Kirmani (1990) analysis suggested that consumers use ad size as an indicator of advertising costs and effort and that consumers make quality-related inferences based on their perceptions of advertising costs when quality-related information is not explicitly shown in advertising. The brand and quality perceptions are positively related to perceived advertising costs except at excessive levels when consumers may feel advertising is manipulative. Prior research has indicated that consumer perceptions as to the globalization of a brand leads to greater confidence in product quality which related with brand and higher intention to purchase (S teenkamp, Batra, and Alden, 2003). The point was supported by Chang in 2008. She revealed that western models were used to promote products and English brands were featured usually in magazine advertisements; and most likely to be used in fashions, cosmetics, and information/telecommunication categories. The use of western models and English brand names enhanced the perceived globalization of the brand and perceived quality of the product; higher on brand friendliness, brand trust, self-brand connections, and brand liking; moreover, encouraged participants to infer that the product originated from a developed western country. The third objective of this article is to understand the influence of Western models and English brand names on consumer product perceptions. It has been widely documented that products originating from developed countries are evaluated more favorably than products from developing countries (see Bilkey and Nes, 1982, for a review). In addition, an increased global perception of a product is associated with more favorable attitudes as to the products quality (Steenkamp, Batra, and Alden, 2003). Therefore, if consumers infer that Western models and English brand names indicate a products global qualities or that the product originated from developed Western countries, such inferences will also alter consumers product evaluations. 5. Strengths of Magazine 5.1 Selectivity In 2005, Duncan regarded as most magazines are subject specific, one of their greatest strengths is their audience selectivity. Although there are a few general-interest magazines which include the vast majority of magazines focus on one area. Magazines offer a wider range of ways to present brand messages than newspapers do, although both are print media. Most magazines focus their content coverage on a particular subject. The subjects discussed are all related in some way to the companys product. Some of these customer-focused magazines have advertisings only for the company brand. Therefore, brands that advertise in them can benefit from this expertise halo, an added value for a brand message. The theory is supported by Belch and Belch in 2009. They said using magazine as an advertising medium is its selectivity which is an ability to reach a specific target audience. It allows advertisers to target their advertising to segments of the population who buy their products based on in terests. New consumer magazine are continually being introduced to meet the changing needs, interest, and passion of the public in areas such as sports/ recreation, entertainment/celebrity, travel, fashion/ apparel, and beauty/ grooming. New business publications are also frequently launched to respond to development in business and industry. Not surprisingly, Fill (2009) also pointed out magazines are able to reach quite specialized audiences and tend to be selective in terms of the messages they carry. The print media are most suitable for messages designed when high involvement is present in the target market. 5.2 Reproduction quality/ Creative Flexibility (change) Due to many advantages of magazines, making them attractive to the target audiences as a popular advertising medium; especially, the strengths such as reproduction quality and creative flexibility of magazine can provide excellent reproduction on high-quality paper stock, and offer a great deal of flexibility in terms of the type, size, and placement for different needs, thereby, magazines are a visual medium where illustration are often a dominant part of an advertising and enhance the creative appeal of the advertising and increase attention and relationship (Belch and Belch 2009). Magazine advertising can be a strong visual persuasion in retailing industry, in particular, heavily use visuals to get attention (Cutler, Javalgi, and Erramsilli 1992; Bulmer and Buchanan-Oliver 2004) and the use of visuals is becoming a popular method for standardising print advertisements in cross-national markets for a growing number of multinational corporations (Phillips 1997; Cateora and Graham 19 99). Visual messages in advertising are found to be more easily and quickly processed, and more effective in getting attention (Rossiter 1982) and stimulating curiosity than verbal messages (Berger 1998; Lester 2000; Wells et al. 2003), regardless of processing condition (McQuarrie Mick 2003). Visuals in ads are not only the major form of delivering messages, but it tends to be scanned first and considered as an important criterion for making purchase decisions (Smith 1991). Besides, Bu, Kim, and Lee (2009) revealed that ads with direct visual forms were more prevalent in both western and eastern cultures. They tested the effects of culturally matching the visual forms on consumers attitude towards the advertising and the brand advertised. The product type and the brand familiarity moderated the effects; when brand familiarity was low, direct visual forms were preferred regardless of culture. 5.3 Permanence A distinctive advantage offered by magazine is their long life span, comparing to TV and radio which have very short life span by fleeting massages or newspapers which is generally discarded soon after being read. Magazines are usually read over several days and are often kept for reference. According to a study which did by Magazine handbook, it found that reader devote nearly an hour over a period of two or three days to reading an average magazine, moreover, around 75% of consumers retain magazines for future reference. Meanwhile, advertisements which exposed on magazine can use longer and more detailed copy, which is essential for high-involvement and complex products and services; the reader can be exposed to advertisements on multiple occasions and can pass magazines along to other reader (Belch and Belch 2009). Rest of book 5.4 Prestige Another positive feature of magazine advertising is the prestige the product or service may gain from advertising in publications with a favorable image. Companies whose products rely heavily on perceived quality, reputation, and/or image often buy space in prestigious publication with high-quality editorial content whose consumers have a high level of interest in the advertising pages. Some kinds of magazines provide an impressive editorial environment that includes high-quality photography and artwork. The magazines upscale readers are likely to have a favourable image of the publication that may transfer to the products advertised on its pages. The seal can increase consumer confidence in a particular brand and reduce the amount of perceived risk associated with a purchase since it really is a money-back guarantee (Belch and Belch 2009). 5.5 Receptivity/ Engagement Consumers are more receptivity to advertising in magazines than in any other medium. Magazines are generally purchased because the information they contain interests the reader, and advertising provide additional information that may be of the value in making purchasing decision (Belch and Belch 2009). Studies have shown that magazines are consumers primary source of information for a variety of products and services, including automobiles, beauty and grooming, clothing and fashion etc (Magazine handbook). Numerous studies have shown that consumers become involved with magazines when they read them and are more likely to find ads acceptable, enjoyable, and even a valuable part of a publication. Ulrich and Minjae (2009) observed on consumer magazines to measure the extent which consumers are favourable to engage with advertising in Germany. The result represents based on different market segment if advertisements can provide sufficient relevant information, they will be appreciated with regardless of nuisance for readers of adult magazines. Some American scholars support the viewpoint, such as Ferguson (1983) and Lorimor, (1977). They tested on retailing industry and applied to retail advertising which content is purely informational, as a result in the print advertising tends to be received. On the contrary, in Europe, the invasion of the press magazine industry by commercial ads seems to have a rather negative impact on the fans of this press in Europe. Most readers would certainly prefer magazines with less commercial advertising and more entertainment content. Accordingly, Nathalie (2000) analysed consumer reflects to press advertising is country specific. The evidence i ndicated American readers tend to be ad-lovers; however, most European media consumers seem to be ad-averse; hence, readers attitudes toward press advertising are deeply rooted in cultural habits. Although womens magazines are easy to engage with the target audiences due to included functional information which caters for readers need, the journals provided different receptiveness of magazine in specific country. What are the situations which print advertising works for interpreting fashion brand, and what is characteristic of background in Singapore, that still need to be tested on this research. 6. Online Advertising 6.1 Influences on Branding Ten years of online advertising research has confirmed the importance of the internet as a major source of information on brands (Hollis, 2005). Brand sites are increasingly being used as preferred destination sites for other forms of advertising, such as TV advertisements, banner advertisements, email advertisements, print advertisements, etc. The website of a brand could provide greater contextual information and facilitate higher users interactions with the brand; also providing an excellent platform to foster genuine relationships with potential and actual customers based on a continuous dialogue (Christodoulides and Chernatony, 2004). Therefore, designing effective brand websites contributes significantly to firms brand equity building efforts (Argyriou, Kitchen, and Melewar, 2006). Similarly, Steenkamp and Geyskens (2006) referred to greater interactivity promotes greater brand learning through better information assimilation and could help companies forge cognitive and emotion al bonds with their brand users. Yet, Dou and Krishnamurthy found the present study found that the application of interactive functions in brand websites was still quite limited. Thus, brand sites that boost their levels of interactivity can fulfill their online brand building missions more effectively. The literature (Batra, Myers, and Aaker, 1996) identified the key elements of brand sites that may contribute to their branding effectiveness. Some companies prefer to establish their own brand site for branding, just like a unique advertising approach for enhancing brand equity in the online environment is the design of dedicated websites for brands (Goldsmith and Lafferty, 2002). After that, evidence on the efficacy of brand websites in building brands is starting to emerge from both academic and industry studies. Ha and Chan-Olmsted (2004) found that users visits of brand websites for networks had a significant effect on brand image, as well as the option that gives them the best ability to learn about their favorite brands. In the following research, Yoo (2008) represented consumers experience priming caused by implicit memory and build a more favorable attitude toward the advertised brand regardless of the levels of attention they paid to the advertisements during exposure of web ads. Furthermore, those who unconsciously processed web ads did not remember seeing the ad explicitly, but they were more likely to include the advertised brand in the consideration set than those who had no exposure. Besides, Okonkwo, Uchà © (2009) more specifically referred to the fashion industry as internet is a multidimensional channel that serves multiple purposes including communications, branding, services, design, retailing, consumer analysis, clien

Charlotte Bronte Critiques Victorian Culture in Jane Eyre Essay

â€Å"Nothing is so painful to the human mind as a great and sudden change.† Mary Shelley, in addition to the direct interpretation, suggests with this declaration that not only are humans resistant to and resentful of change, but so too are the societies in which they live, especially when the social order is directly challenged. This natural tendency causes change to occur slowly in societies after years of different ‘radicals’ pushing for transformation. Their critiques, especially in the beginning, are received with scorn and contempt. It takes a unique voice to covertly instill some of the contentious messages in the mind of the general public. Charlotte Brontà «, through her telling Jane’s life story, conveys controversial concepts about Victorian Society in an acceptable way. She illustrates her scorn for the rigid class structure, her disillusionment with devout religious ideals, and her belief that women deserve more rights than what they ar e allocated in her society. Brontà « also contends that Victorian values of money and superficial beauty over love and mortality are innately incorrect. She is able to disparage her society’s values because of her subtle style of stressing her own ideals. In the Victorian era, social mobility was rarely possible and those belonging to inferior classes were not valued. Brontà « makes Jane an advocate for the acceptance of other classes and of social mobility by giving Jane an ambiguous social standing. She comes from a good family, is well-educated, yet for most of the novel she is a poor orphan. She acts subserviently towards Rochester and St. John, yet will not blindly follow their wishes or fold to their commands – she will only â€Å"obey [Rochester] in all that is right†. This, along wit... ...als reasons for women’s equality and for why she believes love and morality should be valued over superficial Victorian values of beauty, wealth and social status. Brontà « truly makes her critiques of Victorian culture effective by covertly integrating them into her novel through her female protagonist, Jane. Works Cited Bossche, Chris R. Vanden. "What did Jane Eyre do? Ideology, agency, class and the novel." Narrative 13.1 (2005): 46+. Literature Resource Center. Web. 16 Mar. 2014. Brontà «, Charlotte, and Arthur Zeiger. Jane Eyre. New York: New American Library, 1982. Print. Kaplan, Carla. "Girl Talk: Jane Eyre and the Romance of Women's Narration." Novel: A Forum on Fiction 30.1 (Fall 1996): 5-31. Rpt. in Nineteenth-Century Literature Criticism. Ed. Kathy D. Darrow. Vol. 217. Detroit: Gale, 2010. Literature Resource Center. Web. 16 Mar. 2014.

Factors affecting students academic performance in English 11 Essay

Factors affecting the academic performance in English 11 of first year AB-English students of the School of Arts and Criminology Introduction  Academic performance is one of the crucial areas of a learner’s life. Some learners may not be bothered if they progress or not, however, their parents are left with great distress if their children do not perform. This is because families, as well as the government invest in the education of child. On top of that, generally all parents would want their children to be successful citizens in future. â€Å"When young people fail at school, it is most often not because they are stupid, crazy or psychologically incapable. Rather, it is because they have not been taught the developmentally appropriate tools, skills and strategies every child needs to succeed in school and in life. â€Å" John Jay, stated that multiple factors come to play when it comes to academic performance of a learner, which need to be considered should one want to perform better. Research has found that determinants of learners’ performance have been the subject of on-going debate among educators, academics and policy makers. Different people believe that different factors affect learners differently under different circumstances. However there are some form of consensus on general factors that affect that performance. These include socio-economic, psychological and environmental factors. Different people come from different backgrounds – not everyone can afford school fees, for example, and therefore some children may not attend school properly because of such reasons, which may affect their academic performance at the end of the day. Smoking, alcohol, time spent sleeping and stress all have a great affect on students’ academic performance ( Pat & Tyler). Learners need to take care of their personal health, which includes eating healthy, doing exercise, getting enough sleep and rest. Behaviors such as smoking and drug usage may impact the school performance as these interfere with the brain functioning. Stress has been found to interfere with performance, and should therefore be taken seriously. Many factors can cause stress, including financial constraints, child abuse, parental neglect, irresponsibility and divorce, among many others. If a child is stressed, they may not focus on their schoolwork as their minds are often occupied by disturbing thoughts that may not leave room for them to study as effectively as they ought to do. Negative thoughts  can trouble a child and escalate into suicidal thoughts. These thoughts can lead to self-destructive behavioral patterns, but the thoughts in themselves can already be distracting from schoolwork and therefore directly and indirectly have an impact on academic performance. Some learners wish to progress in school, but they might not always perform as they wish, even if they feel they are trying their best.

Interview with Entrepreneur Essay

1. Why did you start your own business? Curt has always had a passion for engineering. When he was younger he work as a mechanical engineer through AMP. Then changed to metal engineering but decided he was tired of working for corporate office after 7 years and pursed his hobby into a career. Curt has always enjoyed boating and good seafood. For years before his founded business, he would enjoy being on the boat and catching good seafood which is when he wanted to bring fresh seafood to central Pennsylvania. 2. Is running your own business as hard as everyone says that it is? Yes and no. He’s states that there are pro’s and con’s to any situation especially in the business world. He views his pro’s would be to be able to set your own schedule and to him, he sees his â€Å"work† not so much as work but something that he enjoys and looks forward to waking up every day to. Some of the con’s he listed were that it’s hard to have leave time away from his business. He solely owns 2 local businesses; one located on Eisenhower Blvd., Harrisburg and the other on the Carlisle Pike, Mechanicsburg, and an online business. The online shop (www.ilovecrabs.com) is ran out of his Carlisle pike location where fed ex comes daily to deliver next day shipment to anyone within the 50 states. His business has been very successful. 3. Do you believe the efforts and rewards for owning your own business are worth the sacrifices? Yes, Curt believes that he is very happy with the outcome of where his business is today. He says that he might change a few things looking back but nothing too serious. He says the business world is about risk and sometimes things work very well and sometimes they fail but it’s always good to know when to back out and when to leap towards something. 4. Did you always see yourself as an entrepreneur, or that you would in time, owning your own business? To a certain extent he has always wanted more. Between 16-17 years old, he seemed to be great at buying and selling different things. Even working as an engineer for 7 years, he would buy and sell anything really that he could make a profit on. 5. How did you finance your initial startup costs for your small business? He saved some money working but he also went to the bank for  part of it. His mother, Sharon Engle, helps with organizing his finances every Tuesday. 6. How do you market or advertise? What seems to have the most positive effect in bringing in profitable customers? Curt used to do the advertising himself but he has hired someone to do that for him to help take some load off. Most advertising is through their internet retail website (www.ilovecrabs.com), but their two local retail shops work with clipper magazine, or you could sign up with their crabsavers newsletter and save $10 off your first order and receive either text messages and or emails with coupons and special deals weekly. They used to advertise with the newspaper and yellow pages but he claims it’s becoming a dying trade. He uses organic advertising online with google now too. He also states the radio is a way to have local customers aware that he is bringing this fresh seafood in daily but not so much for sales and promotions, he sticks to his coupons and surplus sales.Teaming up with Obrycki’s from Maryland, Harbour house crabs now provides the Obryck’s famous seasoning along with their personal blends of seasonings. 7. What’s your greatest entrepreneurial achievement? That the business is still thriving after 15 years since being founded. His first retail shop boomed to the online business after about his first 2-3 years of opening. It became such a hit that in 2009 he opened his second retail shop and moved his online shop to process through the second shop due to size and area. 8. How do you identify business opportunities and what measures do you take to decide whether to invest into this opportunity? He says usually he will stick with his gut feeling but sometimes it’s a little more in depth then that he explains. After successfully launching his second store for 1  ½ years, he decided to partner up with Captain Bob’s restaurant. Unfortunately, it became a little too much to handle with the ordering of their products vs. what his small retail shop has to offer. So after 1 year, he gave back his part of the company to the owner of Captain Bob’s and still sells fresh crabs to the restaurant as they have always done before. 9. What’s the toughest feedback you’ve ever received and how did you learn or improve from it? â€Å"There will always be customers that you won’t be able to satisfy no matter how much you try to do for them in fixing the situation.† He said the first few negative comments he received was through his online  website and was taken personally. Curt had taken this hard because he wasn’t able to satisfy the customers, which is his company’s main goal when providing this fresh food. 10. What makes your business stand out from your competitors? â€Å"We stand out in quality and customer service.† He says, â€Å"We can’t control mother nature and there are certain variables that cause things to be difficult at times but when something happens, our team is encouraged to kill the customer with kindness but also with that have a strong backbone for the company, don’t let someone step all over you but be kind.† 11. How many hours do you work daily? How has this effected your personal or family life? Do you take time out to have fun? Well because Curt doesn’t have a partner, his phone is on him 24/7 and will answer from the time he wakes up until 10pm. He does have a home office and bases all his finances, strategies, and more at his home so it’s difficult sometimes to have to separate the two. He enjoys it to be near his family more but then again he walks away from a lot to take a business call. 12. What kind of culture exists in your organization? The culture that goes with my products are anyone who enjoys fresh seafood, someone or even a group wanting to get together to crack open some crabs and enjoy quality food with quality time given. Bringing friends and families together. 13. In one word, characterize your life as an entrepreneur. Challenging. 14. Who has been your greatest inspiration and why? His grandfather because in 1934 during the great depression era, his grandfather opened up a small business selling Engle equipment, originally type-writers. The business took off so well that Curt’s father and uncle took it over when his grandfather passed. Eventually Toshiba bought the company out and still sells equipment today! 15. Describe how you built a successful profitable customer base? Curt believes finding a service or product that the customers want or demand is the first step he took, then backing that up with customer service has what made this so successful. 16. What’s the best advice you’ve been given? â€Å"Never give up?† Curt explains to me that he tells his kids for example that  when they say something like â€Å"I can’t†, he will in return respond â€Å"Never say I can’t, that’s giving up before even trying, and you should at least always try whether you win or lose.† 17. Excluding yours, what company or business do you admire most and why? Is it a product or service that draws you in? Amazon. He loves not only the products that are so easily obtained but he loves their fast and reliable service provided. 18. Knowing what you know now, is there anything that you would do differently? â€Å"I would†. There were a few investments Curt had but they weren’t worth the trouble. â€Å"It’s still an experience†, he says but it’s good to know when to leave. 19. If I were to want to open up a small business tomorrow, what would be the top priority on my to-do list? He suggests to write a business plan and take it to the business administration building so they can review it and approve your idea. It takes a lot of research to find all that you need but it’s the foundation of the whole project. He also says that looking back at his first business plan, it’s accurate but at the same time off from what it really was from his planning. 20. Do you have an exit strategy? Currently Mr. Engle is looking for an exit strategy because he didn’t really have one at the time of presenting his plan. He did but not what he is really planning now. Ironically as I asked Curt this question, he asked me about taking over the business but I also did work for him from 2005-2013 so I do know a lot about running the stores. I denied though because I have other plans.

The Impact of the Fruits of the Spirit on Psychotherapy

The Impact of the Fruits of the Spirit on Psychotherapy Introduction It is very important for the Christian psychotherapists to have proper knowledge and understanding of the scriptures. The utilization of systematic theology offers the apparatuses that are required in giving guidance in the approach to understanding God’s character and His mission.Advertising We will write a custom research paper sample on The Impact of the Fruits of the Spirit on Psychotherapy specifically for you for only $16.05 $11/page Learn More Employing this approach will serve as a basis for a functional working model for the counselors to engage in the suitable integration of faith and counseling in order to create hope and healing of man in all aspects of life (Clinton Hawkins, 2009). This paper is going to discuss the impact of the fruits of the Holy Spirit on psychotherapy. This is going to be discussion under three sections; theology, mission, and counseling. There will be a summary of the discussion in the conclusion sectio n. Theology In Christianity, it is assumed that human beings are created to relate to God. In the book of Psalms 41:1, this is regarded as the basic need where it is pointed out that â€Å"as the deer longs for flowing streams of water, so my soul longs for you, O God† (Fayard, 2006, p.10). It is suggest by the Psalmist, as well as Augustine that spirituality is a fundamental driving force that has clear psychological implications (Fayard, 2006). This implications as well give a reflection of a spirituality which is not just rational, but has anthropomorphic elements as well. Human beings are designed to thirst for their creator as a person, and God is willing to respond at all times (Grenz, 1994). This point of view is contradicted by those that for an amorphous spirituality or regard religion as â€Å"no more than a cultural narrative† (Joseph, 2003, p.14). Jesus pointed out that the greatest law is â€Å"Love your God with all your heart and wilh all your soul and with all your mind â€Å"and the second is â€Å"Love your neighbor as yourself† (Mathew chapter 22). It is stated in the Bible that God is love. According to the book of 1Corinthians13, Paul points out that any experience that has no love is useless. Love is as well looked at from of interpersonal and ethical point of view (Hodge, 1975). It is stated in the book of John, chapter 13 and verses 34 and 35 that â€Å"A new command I give you: Love one another. As I have loved you, so you must love one another†¦by this all men will know that you are my disciples, if you love one another† (Fayard, 2006, p.11). Love tends to be the arranging rule of divine doings. In the present times, psychotherapy is dominated by either â€Å"the empirically supported protocols from Cognitive-Behavioral Therapy or by Eastern informed humanistic strategies† (Fayard, 2006, p.10). Within this context, boosting of the contexts of being loved and also loving is of significance. The re is a tendency among the Cognitivists to engage in overemphasizing a rationalist point of view, but on the other hand, there is a tendency for the humanists to put focus on a â€Å"self-referencing ethic† (Fayard, 2006, p, p.11).Advertising Looking for research paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bergin (1980) points out that â€Å"values are an inevitable and almost omnipresent part of the therapeutic process† (Bergin, 1980, p.95). Evidence has been offered by the researches that have been conducted that the values of the therapist have an influence on every psychotherapy phase, encompassing the theories of the therapeutic change as well as personality, evaluation strategies, treatment goals, design and choosing of the interventions, and assessment of the outcomes of therapy (Grider, 1994; McCullough, 1999). The values of the therapist have influence on the patients, most of the time taking on their moral, religious values as well as health (Miller, 1999). In Christianity, there is an assumption of moral order which gives the reflection of the Creator’s image in the creature. The book of Exodus chapter 20 expresses the values that create boundaries: inner differentiation and â€Å"the regulation of interpersonal social adjustment that flow from a personal and collective ethic informed by love† (Fayard, 2006, p.11). The book of Galatians gives a reflection of the virtues at the heart of the values held by Christianity which include self control, love, goodness, gentleness, kindness, peace, faithfulness and joy, and embodied in the individual and Jesus Christ’s life (Fayard, 2006). Of greater importance is the assumption which is put forward in Christianity that the completeness of Imago Dei can only be a product of spiritual processes. It was pointed out by the creator of modern Adventism that culture, putting the will into effect, h uman endeavor, and educations have their appropriate field, but here they are ineffective. â€Å"They may produce an outward correctness of behaviors, but they can no change the heart†¦That power is Christ (White, 1892, p.11). This implies that the emphasis on values can just go as far with no clear understanding of grace as being a base. The Christian psychotherapists have to be faithful to the patient’ values and at the same time, they should have acknowledgement of the moral implications, relationships, and conduct. A large number of psychotherapists would concur with the virtues expressed as being the fruits of the Holy Spirit (Saunders, et al, 2010).Advertising We will write a custom research paper sample on The Impact of the Fruits of the Spirit on Psychotherapy specifically for you for only $16.05 $11/page Learn More Positive Psychology suggests the same listing (Peterson Seligman, 2004). The profession has been challenged by Doherty (1 996), to consider the moral challenges in a serious manner. Fayard (2006) suggested that Exodus 20 offers a significant compass in this line. Mission All through the Scripture, the main theme is the restoration of nations. In order for this mission to go on, there is a need for believers to possess the outpouring power of the Holy Spirit. This kind of power makes it possible for the believers to go out and serve as witnesses. The Holy Spirit provides discernment for one to be perceptive to all forms of the needs of the needy people. The mission Dei model requires one to be culturally competent. By one being a therapist and at the same time a minister, it is essential for him or her to have the understanding of various cultural limitations and strengths. This can be realized through sufficient training in cultural competency, referred to as Sue’s cultural competence. This training gives a highlight of the strengths, values and ethical guiding principles among other important c ultural information. All human beings are created in the image and likeness of God. Since all human beings are created in the image of God, which is not similar to any other thing He created, they have the duty to serve as His representatives and should also represent His interests and serve as His ambassadors for all creatures. By making human beings in His own image, He offers them a value. This is a respect that is given to all Human beings, and it is supposed to serve as the hand which Christians are in a position to use to reach out other people to show them God’s character through the acts of acceptance, as well as love (Wright, 2006). Therefore, it is imperative for the therapists to portray love and acceptance to their clients (Rogers, 1961). Being Christian counselors, these people are called not just to have recognition of this value, but they as well need to go a mile further to turning out to be God’s ambassadors to their clients to provide them with love, dignity and acceptance which are traced in the character of God (McMinn Campbell, 2007). The Imago Dei concept has two significant missiological implications. First, it illustrates the ability of human beings to fellowship with God. The other implication is that human beings are created with the ability to serve as God’s representatives (Vicedom, 1965). Even if the fall of man injured God’s fellowship with man, through the Imago Dei, it is possible to make a restoration of a man in order for him to fellowship with God (Hope, 1987).Advertising Looking for research paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through Jesus’ redemptive sacrifice on the cross, the plan God has is to ensure restoration of all human beings to Himself. This can be clearly seen in the â€Å"Great Commission† as portrayed in the book of Mathew, Chapter 28 and verses 19 and 20, where Jesus makes a command to his disciples â€Å"to go into the entire world and make disciples from all nations†. Jesus Christ did not engage in ruling any person out as being incapable of being redeemed (Packer, 1973). The Creator made all human beings as male and female. He commissioned Human beings to have power over the entire creation. Among the ways in which an indication of this was given is Adam giving names to all animals. In the book of Genesis, chapter one and verse twenty eight, there is the establishment of the precedent to the writings of Paul that came later in book of 2 Corinthians chapter five and verse 20 in which it is taught that the Christians are to serves as ambassadors of God and should repr esent Him. It is also pointed out that all human beings were created to have equal qualifications to ensure this purpose is accomplished. Jews and Gentiles alike were offered the gift of the Holy Spirit in the book of Acts and have a common commission to set out to be God’s representatives to all nations. York (2000) pointed out that â€Å"God’s creation of humankind in His image establishes both the scope and agency of God’s mission†¦God’s mission will be to all peoples† (York, 2000, p.23). Cheong DiBlasio (2007) points out that â€Å"a Christian counseling perspective of love must emerge from an understanding of God’s character, redemptive work throughout history, and command to love† (p.14). God made a choice to reveal Himself in two different ways; a general way and a special way. Through the God’s revelation, human beings are in a position to see how the reconciliation as well as redemption are being played all throu gh the history and lives of human beings. Beginning from the time man felt short of the glory of God to this very moment and to the future, the plan of God has been and will always be in motion (Clinton, Hart Ohlschlager, 2005). Counseling The clearly seen form of integration of counseling and faith is found in the way the counselor behaves. However, this does not imply that the counselors who utilize the â€Å"Christian practices† possess integrated learning and faith† (Alexander, n.d, p.1). In simple terms, it may imply that they have done away with â€Å"their training altogether† (Alexander, n.d, p.1). Alexander (n.d) points out that: Prayer, use of the Bible, healing of the memories through inviting God into the situation, use of Christian symbols and ritual, deliverance, laying on of hands, and involvement in church life are all Biblically based practices which Christians might draw on in their counseling practice (Alexander, n.d, p.1). In a large number o f cases, such practices would be utilized only in those situations where clients were Christians and had permitted their use. Among the church counseling centers, there are those that may utilize these practices regularly, holding the belief that in case people come to Christian centers that are open, theyll have to have the willingness to accept a practice like this (Keating Fretz, 1990; Rose, et al, 2001). Indication would be given by professional training that would be always looking for permission for those practices that are not utilized willingly by the profession, and the Christians should draw a difference between â€Å"counseling† and â€Å"ministry† as being a part of the care duty. According to Tan (1996), â€Å"if the client shows no interest at all in religion or spiritual issues, then the therapist has to respect the client’s preferences† (Tan, 1996, p.370). A large number of Christian counselors have received subjective evidence of practic es that are apparently â€Å"disrespectful of uninformed clients and which amount to spiritual abuse when used without explanation or choice being given† (Alexander, n.d, p.2). A suggestion of three ethical guidelines is given by Nelson and Wilson (1984). The first guideline is in relation to when handling clinical problems that will be assisted by religious or spiritual intervention. The second is if they are operating in the belief system of the person him or herself and the third is, if they have keenly defined the counseling agreement to encompass these resources or practices. Then, having these practices integrated would call for the counselor to think through his or her beliefs in regard to the person’s nature, the healing process and the disease nature. The counselor is supposed to be in a position to carry out the articulation of their position on all of these areas and therefore give good reason for their use of any practice they take up (Martin, 2000). For in stance, in case a counselor holds a belief that healing originates from the renewal of the mind, shifting of the usual thought patterns, and brings together with a cognitive behavioral understanding theoretical context, they would be fully in line with â€Å"helping a self-identified Christian client recognize unbiblical thought patterns and replace these with verses which fit with the context of Biblical thinking as a whole – for example, an understanding of grace and God’s acceptance† (Alexander, n.d, p.1). Another counselor who holds a belief that the larger portion of adult behavior is brought about by childhood neglect issues has a high likelihood to â€Å"draw on a psychodynamic understanding of attachment and to use inner healing, relating to helping the client find God as the longed-for parent† (Alexander, n.d, p2). They may come to an agreement to pray together and make a request to the Holy Spirit to give the revelation of keys to healing. This as well, is a theological and theoretical understanding integration. As on the one hand, these theoretical positions and practices may contradict one another, but on the other hand, they are confirmation of integration of faith, as well counseling and clear practice (Bartz, 2009). The counselors are supposed to engage in thinking through whatever Christian practices are and get the understanding of the way they are connected to the theoretical as well as theological beliefs they hold. It is also imperative that they become aware of the way they give the explanation to these practices and the way to ask for permission for their utilization with the clients. In this regard, it can be pointed out that it is very important to have recognition of the breadth of Christian practice and theology. A member of the Anglican Church may prefer using a crucifix in the course of counseling and be comfortable with this but on the other hand, he or she may be afraid of the inviting the Holy Spirit. However, a member of the Pentecostal Church may have a different feeling (Clinton Hawkins, 2009). It is very vital that counselors make no assumptions that since a person is a Christian, he/she is willing to accept whatever practice the counselor may be aware of. Those practices suit their â€Å"particular church experience† (Alexander, n.d, p.2). Among the Christians, there are those who may engage in counseling without mentioning the name of God at all, and still be â€Å"Jesus† to the people they are counseling. Moreover, there are those that may continually, and with awareness, follow the guidance of the Holy Spirit in a situation in which they can reveal what they are actually undertaking (Tan Gregg, 1997; Collins, 2007). An important portion of integration is the â€Å"own being† of the counselors, their personal integrity, as well as their spiritual growth. Conclusion The fruits of the Holy Spirit have several impacts on psychology. It is very import fo r the Christian psychotherapists to understand the scriptures well, in order for them to help in counseling people who may need their assistance. Christianity makes an assumption that human beings are created to relate to God. Christian psychotherapists have to be faithful to the patients’ values and, at the same time, they should acknowledge the moral implications, relationships and conduct, being aware that all human beings are made in the image of God. The dominating theme in the scriptures is the restoration of nations. In order for this mission to go on, there is the need for believers to possess the outpouring power of the Holy Spirit. There is need for the counselors to follow the guidance of the Holy Spirit in situations in which they can reveal to their clients what they are undertaking (Tan, 1997; Collins, 2007) in the process of counseling. They need to integrate faith and psychotherapy and the important portion of integration is the â€Å"own being† of the counselors, their personal integrity, as well as their spiritual growth. References Alexander, I. (n.d). Integration in the practice of Christian counselors. Web. Bartz, J. D. (2009). Theistic existential psychotherapy. Psychology of Religion and Spirituality, 1(2), 69-80. Bergin, A. (1980). Psychotherapy and religious values. Journal of Consulting and Clinical Psychology. 48 (1), 95-105. Cheong, R. DiBlasio, F. (2007). Christ-love and forgiveness: A biblical foundation for counseling practice. Journal of Psychology and Christianity, 26(1), 14-25. Web. Clinton, T., Hart, A., Ohlschlager, G. (2005). 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(1961). On becoming a person. Boston: Houghton Mifflin. Rose, E. M., Westefeld, J. S., Ansley, T. N. (2001). Spiritual issues in counseling: Client’s beliefs and preferences. Journal of Counseling Psychology, 48(1), 61-71. Saunders, S. M., Miller, M. L., Bright, M. M. (2010). Spiritually conscious psychological care. Professional Psychology: Research and Pr actice, 41(5), 355-362. Tan, S. Gregg, D. (1997). Disciplines of the Holy Spirit: How to connect to the Spirit’s power and presence. Grand Rapids, MI: Zondervan. Tan, S. (1996). â€Å"Religion in clinical practice: Implicit and explicit integration†. in E. P. Shafranske (ed). Religion and the Clinical Practice of Psychology. Washington, D.C: American Psychological Association. Vicedom, G. F. (1965) The Mission of God: An Introduction to a Theology of Mission. Trans. Gilbert A. Thiele and Dennis Hilgendorf. St. Louis, MO: Concordia Publishing House. White, E. (1892). El Camino a Cristo. Paris, France: Aires, Asociacià ³n Casa Editora Sudamericana. Wright, C. H. (2006) The Mission of God: Unlocking the Bible’s Grand Narrative. Downers Grove, IL: InterVarsity Press. York, J.V. (2000). Missions in the age of the Spirit. Springfield, MO: Logion Press.